The writer aimed at helping Cup of Hope Coffee, a local café in Surabaya suffering from low brand awareness and a narrow perception as solely a "Christian café." To solve this problem, the writer proposed utilizing TikTok to increase visibility and broaden the café's appeal. After conducting semi-structured interviews with potential and loyal customers, findings revealed that the target audience values menu authenticity and a comfortable ambiance. To achieve the goal, the writer referred to the respondents' feedback and theories of promotion (Kotler & Armstrong, 2018), video marketing effectiveness (Farsangi, 2021), and Unique Selling Points (Nwachukwu & Asemah, 2024). Consequently, four videos were produced highlighting the café’s USPs, specifically its welcoming atmosphere and authentic menu items like Kopi Legend and Ayam Cahaya. Each video was designed to clearly highlight the uniqueness of what makes the cafe stand out. The project concludes that applying these strategies effectively enhances brand recognition and builds a stronger digital identity.