Creators YENNY Contributors Hartono Subagio (Advisor 1); Sugiono Sugiharto (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Rangkuman Karya Ilmiah Source Rangkuman Karya Ilmiah No. .../MAN/2001; YENNY (31496026) Subjects CONSUMER BEHAVIOR; CONSUMERS--RESEARCH; MARKETING--MANAGEMENT; SALES PROMOTION--RESEARCH