This research aims to find meaning through the process of signification within the advertisement of Hot Ones and Lego Movie 2 by the use of the verbal and visual expression. The focus of the analysis is the advertisement video. They are using the process of signification, connotation, denotation, and myth. These theories are used by the writer to analyze the meaning of the advertisement. Firstly, the writer finds meaning constructed in the advertisement. Then the writer discusses the findings. This research uses a descriptive qualitative method. They are starting by compiling the data and transcribing the scenes into tables. The writer constructs meaning through verbal and visual data. Through the findings, the writer found that the interaction of the characters creates meaning. The index, which was uncovered by using the verbal and visual expression, produces denotative and connotative meanings that are perceived by the audience as a myth.