Creators WENY ANGGRAENY Contributors Ir. Benny Poerbantanoe, MSP. (Advisor 1); HARTONO SUBAGIO (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 573/EM/1996; Weny Anggraeny (31491279) Subjects CONSUMERS-RESEARCH; CONSUMER BEHAVIOR