Strategi pemasaran yang dilakukan PT Toyota Astra Motor dalam menghadapi persaingan otomotif jenis kendaraan niaga kelas 1 ton khususnya toyota kijang malalui 20 varian produk di Indonesia

Creators MICHAEL CHRIST HARIANTO Contributors SUGIONO SUGIARTO (Advisor 1); Sundring Pantja Djati (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 952/EM/1997; Michael Christ Harianto (31491199) Subjects MARKETING-MANAGEMENT

Files

Coverpdf244 KB
Abstract TOCpdf210 KB
Chapter 1pdf394 KB
Chapter 2pdf645 KB
Chapter 3pdf436 KB
Chapter 4pdf1.2 MB
Conclusionpdf277 KB
Referencespdf141 KB
Appendicespdf214 KB