Creators WENTALIS DJUANDA Contributors Dr. Dra. Dewi Astuti, M.M. (Advisor 1); Wasis Sastroredjo (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 261/EM/1994; Wenatalis Djuanda (31489143) Subjects CONSUMER BEHAVIOR; CONSUMERS-RESEARCH