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Analisis pengaruh persepsi harga dan citra merek terhadap keputusan pembelian melalui kepuasan konsumen sebagai variabel mediasi pada Mixue di Surabaya
Digital Theses

Creator(s)
JENNIFER TRIXIANA THEOJAYA / D11190158

Contributor(s)
Thomas Santoso / 85-005 as Advisor 1

Zeplin Jiwa Husada Tarigan / 04-017 as Examination Committee 1

Ratih Indriyani / 02-027 as Examination Committee 2

Publisher Universitas Kristen Petra

Source Skripsi No. 31012423/MAN/2023; Jennifer Trixiana Theojaya (D11190158)
Analisis pengaruh advertising content value di media sosial Tiktok dan perceived food quality yang ditawarkan sebagai upaya peningkatan brand trust terhadap e-word of mouth penonton (studi pada bisnis kue pemilik akun Tiktok @soniabasil)
Digital Theses

Creator(s)
NOVITA VERONICA JANUAR / D11190015

Contributor(s)
Ferry Jaolis / 08-011 as Advisor 1

Serli Wijaya, S.E., M.Bus., Ph.D. / 98-030 as Examination Committee 1

Vido Iskandar, S.E., M.M. / 19-001 as Examination Committee 2

Publisher Universitas Kristen Petra

Source Skripsi No. 33011084/MAN/2023; Novita Veronica Januar (D11190015)
Pengaruh brand fit terhadap purchase intention melalui proses perceived quality dan brand trust: studi kasus pada produk kolaborasi Dear Me Beauty dan Yupi
Digital Theses

Creator(s)
AMANDA MEITA PRAMESTI / D21210010

Contributor(s)
Dr. Michael Adiwijaya, S.E., M.A. / 04-013 as Advisor 1

Serli Wijaya, S.E., M.Bus., Ph.D. / 98-030 as Examination Committee 1

Publisher Universitas Kristen Petra

Source Tesis No. 03020361/MM/2023; Amanda Meita Pramesti (D21210010)
新品牌形象对学生选择彼得拉基督教大学中文系影响的分析
Digital Theses

Creator(s)
DEVINA PAULINA YAPARI / A12170002

Contributor(s)
Steffi Thanissa Halim, S.S., B.A., M.TCSOL. / 19-005 as Advisor 1

Elisa Christiana / 02-053 as Examination Committee 1

Alpin Gadman Markali / 15-017 as Examination Committee 2

Publisher Universitas Kristen Petra

Source Skripsi No. 02010199/CHI/2021; Devina Paulina Yapari (A12170002)
Pengaruh personal dan historical nostalgia terhadap willingness to pay melalui brand attachment pada sektor kuliner di Surabaya
Digital Theses

Creator(s)
CLARA SCIFFI / 31416063

Contributor(s)
Widjojo Suprapto / 90-001 as Advisor 1

Augustinus Simanjuntak / 06-010 as Examination Committee 1

Ferry Jaolis / 08-011 as Examination Committee 2

Publisher Universitas Kristen Petra

Source Skripsi No. 31011951/MAN/2020; Clara Sciffi (31416063)
Pengaruh social media influencer terhadap kesadaran merek dan keputusan pembelian pada restoran dan cafe oleh generasi Z di Surabaya
Digital Theses

Creator(s)
LEONARDO GUNAWAN / 33416002

SELDEN HARYONO / 33416067

Contributor(s)
Fransisca Andreani / 96-024 as Advisor 1

Regina Jokom / 09-017 as Examination Committee 1

Vido Iskandar, S.E., M.M. / 19-001 as Examination Committee 2

Publisher Universitas Kristen Petra

Source Skripsi No. 33010948/MAN/2020; Leonardo Gunawan (33416002), Selden Haryono (33416067)
Pengaruh marketing mix (product, price, place, dan promotion) terhadap brand preference pada J.CO Donuts & Coffee di Surabaya
Digital Theses

Creator(s)
RENDY GUNAWAN / 36412040

Contributor(s)
Dr. Ir. Hotlan Siagian MSc. / 14-033 as Advisor and Examination Committee

Publisher Universitas Kristen Petra

Source Skripsi No. 36020744/MAN/2019; Rendy Gunawan (36412040)
Pengaruh food quality, brand image dan store atmosphere terhadap purchase pada Cafe Calibre
Digital Theses

Creator(s)
VICKY / 31413169

Contributor(s)
Dr. Michael Adiwijaya, S.E., M.A. / 04-013 as Advisor 1

Augustinus Simanjuntak / 06-010 as Examination Committee 1

Drs. Bambang Haryadi, M.M. / 85-008 as Examination Committee 2

Publisher Universitas Kristen Petra

Source Skripsi No. 31011808/MAN/2019; Vicky (31413169)
Analisa deskriptif ekuitas merek Madame Chang Surabaya
Digital Theses

Creator(s)
OLIVIA / 33415006

ELVIRA / 33415120

Contributor(s)
Regina Jokom / 09-017 as Advisor 1

Fransisca Andreani / 96-024 as Examination Committee 1

Publisher Universitas Kristen Petra

Source Skripsi No. 33010861/MAN/2019; Olivia (33415006), Elvira (33415120)
Brand awareness masyarakat Surabaya terhadap Predator Fun Park
Digital Theses

Creator(s)
FARRELLIUS TRIAN KRISNANDI / 51415033

Contributor(s)
Felicia Goenawan / 03-021 as Advisor 1

Vita Monica / 10-011 as Advisor 2

Titi Nur Vidyarini, S.Sos., M.Comms. / 07-005 as Examination Committee 1

Monica Rusdianto / 18-003 as Examination Committee 2

Publisher Universitas Kristen Petra

Source Skripsi No. 10011527/KOM/2019; Farrellius Trian Krisnandi (51415033)

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