In this study, the writer tries to find out what kind of language style used
in the sweet 17th birthday invitation cards designed by Sayogo Enterprises. The
data are taken from 12 invitation cards. For this study, the writer uses Keraf?s
theory of language styles. From linguistics aspect, there are four kinds of language
style; language style based on diction, tone, meaning, and sentence structure. Yet,
to analyze the invitation cards, the writer only uses two out of the four language
styles: those based on meaning and based on sentence structure. There are two
questions used to guidance this study. The first is what language style based on
meaning mostly used in all invitation cards. The second is what language style
based on sentences structure mostly used in all invitation cards.
From the analysis of language style based on meaning, the writer finds out
that there are 6 styles used, 3 from rhetorical style and 3 from metaphorical style.
The rhetorical styles are hyperbole, chiasmus and rhetorical question, while
metaphor, personification and irony are the styles from metaphorical style. In
addition, hyperbole and metaphor are used in all invitations. Yet, metaphor is the
most often used. Anti-climax and climax are the two styles from analysis of
language based on sentence structure. Moreover, climax is most often used.