Creators RONNY SUMARNO; FERRY SUMARNO Contributors Drs. Bambang Haryadi, M.M. (Advisor 1); Hartono Subagio (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1546/EM/2002; Ronny Sumarno (31498174), Ferry Sumarno (31498176) Subjects MARKETING-MANAGEMENT