Analisa karaterisitik konsumen kartu pra bayar Pro-XL, Mentari, Simpati dilihat dari segmentasi teknografi (studi kasus mahasiswa Universitas Kristen Petra Surabaya)
JOHAN SANTOSO
Sugiono Sugiharto (Advisor 1); Diah Ayu Martengsari (Examination Committee 1) Universitas Kristen PetraIndonesian
Digital Theses Undergraduate ThesisSkripsi/Undergraduate ThesisSkripsi No. 1585/EM/2002; Johan Santoso (31498088)
CONSUMERS-RESEARCH; CONSUMER BEHAVIOR; MARKETING RESEARCH