Creators JANG HONG Contributors Soekarno (Advisor 1); SENTOT HARMAN GLENDOH (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No.1443/EM/2000; Jang Hong (31492467) Subjects CONSUMERS-RESEARCH; CONSUMER BEHAVIOR