This study examines the persuasive strategies employed by Rishi Sunak and Joe Biden in their speeches addressing the COVID-19 pandemic, utilizing the theoretical frameworks of Beebe and Beebe (2012, 2017). A qualitative analysis of their speeches reveals that both leaders employ similar strategies, including reasoning types (inductive and causal), specific evidence, evidence to tell a story, concrete example, emotion-arousing words, and emotional appeals such as hope, pride, and courage, to effectively engage and persuade their audiences. However, there are some differences. Rishi Sunak introduces new evidence focused on economic impacts, while Joe Biden emphasizes established data and emotional narratives to highlight public health urges. The study also notes that neither leader used metaphors and similes, appeals to reverence, or shared myths. The findings indicate that both speakers adapted their persuasive strategies more based on the relevance of the content and the immediacy of the situation than on conventional demographic factors such as age.