Creators MARISA SUTHARIA; MAYA THEODOROES Contributors Peter Remy Yosy Pasla (Advisor 1); Richard Von Llewelyn (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 02011744/MAN/2004; Marisa Sutharia (31400091); Maya Theodoroes (31400106) Subjects MARKETING RESEARCH-MATHEMATICAL MODEL; CONSUMERS-RESEARCH