Creators MIRANTI; EMIE SETIAWATI Contributors Diah Ayu Martengsari (Advisor 1); LUKAS SUGENG MUSIANTO (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1631/EM/2002; Miranti (31498068); Emie Setiawati (31498234) Subjects CONSUMERS-RESEARCH; MARKETING RESEARCH