Creators ERLING TANJAYA Contributors Dr. Dra. Dewi Astuti, M.M. (Advisor 1); Ir. Benny Poerbantanoe, MSP. (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 536/EM/1996; Erling Tanjaya (31491275) Subjects CONSUMER BEHAVIOR; CONSUMERS-RESEARCH