Creators CHATRINA MADYA; KARENSA PRAYITNO Contributors LUKAS SUGENG MUSIANTO (Advisor 1); Hartono Subagio (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1589/EM/2002; Chatrina Madya (31498152), Karensa Prayitno (31498310) Subjects CONSUMERS-RESEARCH; MARKETING RESEARCH