Creators SUSILOWATI RAHAYU Contributors Sugiono Sugiharto (Advisor 1); Hartono Subagio (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 740/EM/1997; Susilowati Rahayu (31491087) Subjects CONSUMER BEHAVIOR; CONSUMERS-RESEARCH