Creators JOHNY JANSEN Contributors Prof. Dr. Drs. Ec. Eddy Madiono Sutanto, M.Sc. (Advisor 1); Hatane Semuel (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1432/EM/2000; Johny Jansen (31491219) Subjects ADVERTISING; SALES PROMOTION