Creators ELLY KUSUMAWATI Contributors Sundring Pantja Djati (Examination Committee 1); Hatane Semuel (Advisor 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 930/EM/1997; Elly Kusumawati (31492373) Subjects CONSUMER RESEARCH; CONSUMER BEHAVIOR