Creators AGUS GUNAWAN Contributors Sugiono Sugiharto (Examination Committee 1); Soekarno (Advisor 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Rangkuman Karya Ilmiah Source Rangkuman Karya Ilmiah No. 125/EM/2001; Agus Gunawan (31495249) Subjects COMMUNICATION IN ADVERTISING; SALES PROMOTION; TELEVISION ADVERTISING