Creators JOKO PRATOMO HALIM Contributors Drs. Setefanus Suprajitno, M.A., Ph.D. (Advisor and Examination Committee) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 777/EM/1997; Joko Pratomo Halim (31491103) Subjects MARKETING-MANAGEMENT