This thesis is going to analyze the effects of promotion to increase the sales
volume in "Restaurant and Brasserie, de Kelderhof". The writers define that the
promotion has a possibility to make people choose a certain restaurant. The writers
think it is necessary to put this case into the surface because basically by doing the
attractive promotion, it will affect the number of the guests who come and it will gain
more profit for the restaurant itself.
The first part of this thesis will give an introduction about "Restaurant and
Brasserie, de Kelderhof". "Restaurant and Brasserie, de Kelderhof" serves
international menu in the Restaurant part and Spanish menu in the Brasserie.
"Restaurant and Brasserie, de Kelderhof' is located in Prinsengracht 494, in the heart
of Amsterdam.
The second part of this thesis is a qualitative research, which is staiced by
reviewing the literature. The literature reviews show how to do the promotion as a
management tool. The process starts by asking the travel agents what kind of guests
they bring to Amsterdam, what kind of food they want to serve to their clients and
then decide the menu, set up the price, and offer the set menu to the travel agents.
The third part is about an analysis case. In this part, the writers will analyze
the steps that have been taken by "Restaurant and Brasserie, de Kelderhof"
management to keep and maintain their performance. In this chapter, the writers also
analyze the Strength, Weaknesses, Opportunity and Threats from "Restaurant and
Brasserie, de Kelderhof based on the observation in "Restaurant and Brasserie, de
Kelderhof".
To know about the response of the tour operators, the writers have sent the
questionnaires to the certain tour operators who are recommended by the manager of
"Restaurant and Brasserie, de Kelderhof". The case study is based on the literature
reviews, in depth interviews with the manager and supeivisors and also observes in
the restaurant.
The writers will make a conclusion based on the questionnaires' reply from
the tour operators. By analyzing the questionnaires, the writers will have a description
about the remark and also the expectation of the tour operators about "Restaurant and
Brasserie, de Kelderhof".
Then at the latest chapter, the writers will decide what steps should be kept
and should be taken in order to increase the sales volume due to the promotion
strategy. The writers hope that the recommendation and the suggestion can help
"Restaurant and Brasserie, de Kelderhof" to decide what type of promotion to gain
more profit in the future.