Turn clicks into customers: proven markeing techniques for converting online traffic into revenue
Forrester, DuaneUnknown
The McGraw-Hill Companies (New York, 2010) (eng) English9780071635165UnknownUnknownINTERNET ADVERTISING; UnknownYou’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . beforethey start clicking through to your competitor’s site.
From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.
Forrester explains what works and what doesn’t for multiple online marketing strategies, including:
• E-mail
• Online searches
• Internet advertising
• Webinars
• Videos
• Social networking
You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.
Physical dimension
xvi, 220 p.23 cm.Unknown
Summary / review / table of contents
Search marketing overview: the essentials --
Performing organic search marketing: driving low-cost traffic --
Converting organic search marketing: the five pillars of trust --
Paid search marketing: driving customers to your web site --
Local search marketing: narrowing your scope --
Videos and webinars: profit from sharing your knowledge --
Internet advertising banners: a tried and true method --
Social networking and blogging: the new ways to get conversions --
Blogs and communities: the predecessors of social media --
E-mail marketing: tread carefully to reap great rewards --
Shopping carts: optimizing the checkout process --
Analytics: running the numbers --
Industry expert interviews: direct advice and insights from successful people --
Case studies.