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Business: a changing world

Ferrell, O.C. Ferrell, Linda Irwin McGraw-Hill (New York, 2014) (eng) English 9780078023132 Unknown 9th ed. MANAGEMENT-UNITED STATES; Unknown Business: A Changing World is the fastest growing introductory business programs on the market, and for a simple reason: it carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, Business: A Changing World allows breathing space to explore topics and incorporate additional activities important to you and your students. Built from the ground up, Business: A Changing World is for faculty and students who value a brief, flexible, integrated, and affordable resource that is exciting, applicable, and happening! What sets this fastest-growing learning program apart from the competition? An unrivaled mixture of exciting content and resources blended with application focused text and activities, and fresh topics and examples that show students what is happening in the world of business today!
Physical dimension
xxxiv, 616 p. 25 cm. ill.
Summary / review / table of contents

Chapter 1 - The Dynamics of Business and Economics
Part 1 - Business in a Changing World
Chapter 2 - Business Ethics and Social Responsibility
Appendix A: The Legal and Regulatory Environment
Chapter 3 - Business in a Borderless World
Chapter 4 - Managing Information Technology & E-business
Part 2 - Starting and Growing a Business
Chapter 5 - Options for Organizing Business
Chapter 6 - Small Business, Entrepreneurship, and Franchising
Part 3 - Managing for Quality and Competitiveness
Chapter 7 - Managerial Decision Making
Chapter 8 - Organization, Teamwork, and Communication
Chapter 9 - Production and Operations Management
Part 4 - Creating the Human Resource Advantage
Chapter 10 - Motivating the Work Force
Chapter 11 - Managing Human Resources
Part 5 - Marketing: Developing Relationships
Chapter 12 - Customer-Driven Marketing
Chapter 13 - Dimensions of Marketing Strategy
Part 6 - Financing the Enterprise
Chapter 14 - Accounting and Financial Statements
Chapter 15 - Money and the Financial System
Chapter 16 - Financial Management and Securities Markets
Appendix B: Personal Financial Planning
Appendix C: The Business Plan
Appendix D: Personal Career Plan

Copies
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