Floyd, KoryUnknown
The McGraw-Hill Companies (New York, 2014) (eng) English9780078036866Unknown2nd ed.HUMAN COMMUNICATION; UnknownCommunication Matters:
Because great communicators are made, not born.
Through Communication Matters’ highly interactive program, students learn that our instincts aren’t as good as we think they are and develop the skills needed to become effective communicators. The program prompts students to question their assumptions, helps them to move beyond their personal daily communication experiences, and challenges them to think critically about why and how they communicate in the ways they do.
Connect for Communication Matters, Second Edition, reflects our increasingly diverse, interactive, and digital world by using hands-on features. Through an interactive eBook, a suite of student videos for public speaking, and dynamic online activities, students are urged to consider which choices are likely to be effective and which less so. LearnSmart, McGraw-Hill’s adaptive learning system, assesses students’ knowledge of course content and maps out personalized study plans for success. The result: Students are able to internalize core communication principles, adapt their communication behavior more effectively, and actively apply those strategies to all aspects of their lives.
Physical dimension
xxx, ... p.27 cm.ill.
Summary / review / table of contents
pt. 1 Communication in principle --
Communication: a first look --
Communication and culture --
Perceiving ourselves and others --
How we use language --
Communicating nonverbally --
Listening effectively --
pt. 2 Communication in context --
Communicating in social and professional relationships --
Communicating in intimate relationship --
Communicating in small groups --
Decision making and leadership in groups --
Pt 3 Communicating in the public sphere --
Choosing, developing, and researching a topic --
Organizing and finding support for your speech --
Presenting a speech confidently and competently --
Speaking informatively --
Speaking persuasively.