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Corporate museums

Messedat, Jons Unknown avedition GmbH (Ludwigsburg, 2013) (eng) English 9783899861761 Unknown Unknown MUSEUMS; Unknown Thanks to their outstanding architecture, visionary exhibitions andimportant collections corporate museums have evolved into crowd pullers of international renown. And yet, many strong and interesting examples have not so far received the attention they deserve. The roughly 35 concepts that are presented range from conventional product show to scenographically themed environments and presentations of art and culture with the company in the role of a patron. The book for the first time introduces top-class international projects. Articles by experts from the fields of history management, scenography, marketing and project development give insights into the conception of the content, the implementation of the design and the running of the museum as a business. At the same time, it is a vivid source of inspiration for potential visitors. Chirurgie Museum Asklepios, Deutsche Bank BrandSpace, Dornier Museum, Dr. Oetker Welt, Hymer Museum, Kärcher Museum, Mercedes-Benz Museum, Museo Casa Enzo Ferrari and many more.
Physical dimension
320 p. 28 cm. ill.
Summary / review / table of contents

Articles --
From the idea to the museum --
a process / Christine Kappei --
Museum ... is forever --
transferring the "museum" format to the corporate sphere / Jan-Christian Warnecke --
History management / Philipp Ehle, Oliver Häuser --
Corporate scenography --
Making brands accessible / Uwe R. Brückner --
Individualisation, interconnection and involvement: New communication formats and reactive spaces in corporate museums for the future / Johannes Milla --
Enhanced experience through visitor orientation. With Wedgewood case study / Anne Schwarzwälder, Martin Barratt --
Club museums as marketing tool / Fabian Raabe --
Vitra Design Museum / Mateo Kries, Marc Zehntner --
Corporate museums --
About company-related foundations for the benefit of the general public / Axel Sigle --
Museums --
Adidas Ausstellung, Herzogenaurach / querkraft architekten, simple GmbH --
To the heart of the brand. The way to an extraordinary project / Barbara Hölschen, Tomke Hahn, Felix Hansen --
L'aventure Michelin, Clermont-Ferrand --
BMW Museum, München / Atelier Brückner GmbH --
The Brandspace, Frankfurt am Main / Art+Com, Coordination --
Braunsammlung, Kronberg im Taunus / Braun Design Team --
Chirurgiemuseum Asklepios, Tuttlingen / Woodtli Design + Communication AG --
Dornier Museum, Friedrichshafen / Allman Sattler Wappner Architekten GmbH, Atelier Brückner GmbH --
Dr. Oetker Welt, Bielefeld / Ackermann+Raff, TRIAD Berlin Projektgesell-schaft mbH --
Interview Richard Oetker --
Erwin Hymer Museum, Bad Waldsee / Bauart Liebel Kiess GmbH, Milla & Partner GmbH --
FC Bayern Erlebniswelt, München / Ranger Design --
Fein Markenwelt, Schwäbisch Gmünd-Bargau / wma wöhr mieslinger architekten, büro münzing, 3rd kommunikation --
Grillo Museum, Duisburg / Architekturbüro Rüdiger Kaleschke, bild-werk Expo & Event GmbH --
Interview Gabriela Grillo.

Copies
Access no. Call number Location Status
01942/18 069.074 Mes C Library - 7th Floor Available