Social media for social good: a how-to guide for nonprofits
Mansfield, HeatherUnknown
McGraw Hill (New York, 2012) (eng) English9780071770811UnknownUnknownSOCIAL MARKETING; UnknownBased on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your "Twitter voice" to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.
Physical dimension
xx, 266 p.24 cm.ill.
Summary / review / table of contents
Web 1.0: the static Web --
Websites, E-newsletters, and "donate now" campaigns --
Web 2.0: the social Web --
Getting started with social media --
Facebook and Facebook Apps --
Twitter and twitter Apps --
Youtube and Flickr --
Linkedin --
Blogging --
Web 3.0: the Mobile Web --
Social media and the Mobile Web --
Mobile Websites --
Group text messaging and text-to-give technology --
Smartphone Apps.