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Influence: how to raise your profile manage your reputation and get noticed

Cass, Warren Unknown John Wiley &Sons, Ltd (West Sussex, 2017) (eng) English 9780857087157 Unknown Unknown INTERPERSONAL RELATIONS; Unknown Stand out in a sea of "average" and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands – and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but do you understand how different people communicate and how you should respond? Discover the power of networking and gain valuable advice for building the right relationships with the right people – and how to leverage those relationships where it counts. Influence is a powerful asset based on a simple concept, but the actual skills required to achieve it don't come naturally to most. However skills can be learned and this book provides expert instruction with real-world application to help you get to where you want to be. • Master the art of communication and build rapport • Raise your profile and manage your reputation • Develop strategic relationships and grow your network • Become the trusted go-to person in your field If you're ready to get more out of your job, your career and your life, Influence gives you the guidance and motivation you need to get moving.
Physical dimension
xxiv, 246 p. 21 cm. Unknown
Summary / review / table of contents

Cover;
Title Page;
Copyright;
Contents;
Acknowledgements;
Introduction;
Why Read This Book?;
So Why Me?;
Making the Most of This Book;

Chapter 1: What Is Influence?;
Influence in a Changing World;
The times, they are a changin';
Setting Objectives for Influence;
Ask yourself;
Specific;
Measurable;
Agreed upon;
Realistic;
Time-based;
The Principles of Influence;

Chapter 2: P Is for People – Who do you know and, more importantly, who knows you?;
Your Network;
The Law of Reciprocity;
Proactive connecting -- becoming the hub;
Becoming a Connector;
Know your network;
Credibility by Association. Being known by the company you keep There is a BUT!!!;
Identifying and Approaching Influencers;
Rule One: Don't ask for anything;
Rule Two: Add value to them;
Rule Three: Communicate on their level;
Rule Four: Have social proof;
Rule Five: Introductions increase odds;
Rule Six: The magic of mentors;
Rule Seven: Don't bullshit;
Getting noticed by influential people;
The Power of Partnerships;
Creating Advocacy;
Advocacy earned will always be far more valuable than advocacy bought;
Focus on your relationships;
Go above and beyond;
Enable your advocates;
Measure and reward. Become a Student of People -- Start with You

Chapter 3: I Is for Image;
Dress to Impress;
Colors That Influence;
Reputation Matters;
Your Image Online;
Front page of Google or nothing;
Controlling the narrative;
The Importance of Social Proof;
1. Expert social proof;
2. Celebrity social proof;
3. User social proof;
4. 'Wisdom of the crowds' social proof;
5. 'Wisdom of your friends' social proof;

Chapter 4: C Is for Communication;
Effective Communication Starts with Good Intuition;
It's Not What You Say It's How You Say It;
Show genuine interest; Listen well;
Be social. Be mindful of your body language Three quick things to avoid;
Using our voices -- voice tone;
Actually, It's Also What You Say ... And What You Do!;
Share your vision and develop accountability;
Avoid criticising;
Be interested and interesting;
Story telling;
Build people up;
Express your values;
Manners Maketh Man;
Empathy and sincerity;
The art of diplomacy;
Words That Influence;
Use the language of your audience;
Use precise words;
Use sensory words;
Use positive words;
What's in a name?;
It's all about you;
Imagine;
Because. 'Now', 'quickly', 'immediately', 'fast' and 'instantly': time-critical words Please and thank you;
'In charge', 'ownership', 'risk free', 'guarantee' and 'no obligation': control words;
'Free'; 'New'; 'Aware', 'realize' and 'experience';

Chapter 5: K Is for Knowledge;
Demonstrating Expertise;
Let's Start with Publishing;
Blogging;
Which platform?;
Find your niche;
Build your ability to drive traffic;
Give value to your readers;
What attracts readers in the first place?;
Thought Leadership Websites;
Write for a publication or magazine;
Now the how;
Write a book;
Your publishing options.

Copies
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00460/18 158.2 Cas I Library - 7th Floor Available