The New rules of retail: competing in the world's toughest marketplace
Lewis, RobinDart, Michael
St. Martin's Press, Inc. (New York, 2014) (eng) English9781137279262Unknown2nd ed.RETAIL TRADE-MANAGEMENT; Unknown
In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.
Physical dimension
xviii, 250 p.24 cm.Unknown
Summary / review / table of contents
Tsunami --
The story --
Defining the three waves of retailing. Wave I: Understanding producer power --
Wave II: Learning about demand creation in a marketing-driven economy --
Wave III: The final shift to total consumer power --
Wave III: The transformation --
The new rules of retail. Making the mind connection: Neurological connectivity --
Redefining the rules of engagement: Preemptive distribution --
The importance of value chain control: The bottom-line winners --
What it all means: Control, collaboration, collapse and the Chinese --
The masters. The master model: Apparel retail specialty chains --
Ideas from the masters: Wholesalers, retailers or brand managers? --
The turnaround artists: Masters returning? --
Lessons from Sears: Success to struggle --
Conclusion: Models for the future.