Granger, Michele M.Sterling, Tina M.
Fairchild Books (New York, 2016) (eng) English9781501310164Unknown2nd ed.FASHION MERCHANDISING; UnknownWritten by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.
PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395451. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
Physical dimension
xii, 366 p.28 cm.ill.
Summary / review / table of contents
Introduction : Case study, Realwomen, Inc. --
Becoming a fashion retail entrepreneur --
Developing a road map for success --
Analyzing the industry and finding customers --
Identifying the product and the business concept --
Planning a strategy to open a business --
Finding the right location for the business --
Building a business using the Web --
Reaching customers and driving sales --
Building a team to drive success --
Planning the merchandise assortment --
Building the financial plan --
Developing operating and control systems.