Exporting: the definitive guide to selling abroad profitably
Delaney, Laurel J.Unknown
Apress (Illinois, 2016) (eng) English9781484221921UnknownUnknownFOREIGN TRADE PROMOTIONS; Unknown
"Exporting: The Definitive Guide to Selling Abroad Profitably is the 'how to' manual on how to grow USA factories jobs. Step by step and easy to read." Drew Greenblatt, CEO, Marlin Steel"If you intend to grow your business beyond the U.S. border, Exporting: The Definitive Guide to Selling Abroad Profitably is a great place to start."--Anita Campbell, founder of Small Business Trends Exporting: The Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners?the makers, movers, and shakers in our world?interested in taking their businesses to the next level of growth through exports. In the old days, creating an international business was left to relatively few--those with the wherewithal to move boatloads of goods into foreign countries. But now, thanks to the Internet, businesses of all sizes have a huge new opportunity to sell both goods and services globally. Yet only 1% of all U.S. businesses export. Why? Typically, exporting begins with unsolicited inquiries from foreign customers on the web via email, website, blog, or posting on a Facebook page. People outside your country want your product, and they want it now. The problem is that most small business owners do not know how to service these inquiries. What's the best way to ship goods? Do I need a license? Should I sell through wholesalers in specific countries or directly to consumers? How will I get paid? Help is here?Exporting equips you with the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. It also imparts a can-do spirit on exporting, leading to greater revenues, stability, and profitability for your business. Exporting: The Definitive Guide to Selling Abroad Profitably: Lays out simple steps to conduct market research, find customers, open new markets, get paid, and ship goods and services. Takes you through the exporting process via the Internet and other means. Shows how to use social media to expand your international presence. Provides insider tips and strategies to export efficiently and profitably. Explains how the U.S. government helps exporters. Walks readers through the export business plan. With 70 percent of global buying power lying outside U.S. borders, exporting is not just an option for ambitious entrepreneurs--it's an absolute must for building and sustaining a successful future.
Physical dimension
xxi, 585 p.23 cm.Unknown
Summary / review / table of contents
Part I. Building your foundations for exporting --
Are you ready to export? --
Writing an export business plan --
Prepping for exports --
The human side of an export enterprise --
Part II. Creating and using online marketing platforms --
Online fundamentals --
Creating a social media and networking presence --
Using e-commerce and social media sites as stepping stones to export success --
The e-commerce connectivity craze --
The mobile world at work --
Marketing your business worldwide --
Part III. Mapping out your export journey --
Choosing a product to export --
Exploring your territory --
Preparing and adapting your product for the export marketplace --
Preparing your service for export --
Web design with the world in mind --
Part IV. Developing sales and distribution capabilities --
Finding cross-border customers --
Methods of exporting --
Part V. Managing the transaction --
Transport, logistics, and fulfillment options --
Pricing and preparing quotations --
Getting paid --
Booking, marking, labeling, and insuring --
Documentation, export licensing, and other procedures --
Part VI. Keep building your business --
In pursuit of exceptional export service --
Cross-cultural learning --
Part VII. The export journey --
Global ethics --
International business travel and security tips --
Women business owners: engine of global growth --
New frontiers in emerging markets --
The top ten export business markets --
Part VIII. Export mastery --
Export success --
Essential keys to export success.