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Research methods for business: a skill building approach

Sekaran, Uma Bougie, Roger John Wiley & Sons (Chichester, West Sussex, UK, 2013) (eng) English 9781119165552 Unknown 7th ed. BUSINESS-RESEARCH-METHODOLOGY; Unknown Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations.
Physical dimension
xxiii, 420 p. 24 cm. ill.
Summary / review / table of contents

Introduction to research --
The scientific approach and alternative approaches to investigation --
Defining and refining the problem --
The critical literature review --
Theoretical framework and hypothesis development --
Elements in research design --
Interviews --
Data collection methods : observation --
Administering questionnaires --
Experimental designs --
Measurement variables : operational definition --
Measurement : scaling, reliability and validity --
Sampling --
Quantitative data analysis --
Quantitative data analysis : hypothesis testing --
Qualitative data analysis --
The research report.

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