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Starting your career as an interior designer

Hale, Robert K. Williams, Thomas L. Allworth Press (New York, 2016) (eng) English 9781621535102 Unknown 2nd ed. INTERIOR DECORATION-VOCATIONAL GUIDANCE; Unknown Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes that help teach you how to: - choose a design field - obtain and keep clients - garner referrals - market and position your business - bid competitively on projects - manage sales - organize a budget - manage start-up costs and cash flow - promote your business - branch out into product and architectural design - design within a retail environment - set pricing guidelines - sell to your target demographic - set up your office. Readers will find a history of the business side of interior design as well as various career tracks available to todayÕs budding entrepreneur. Any early career interior designer or student looking for practical advice on the ins and outs of running a design firm will need this one-stop guide.
Physical dimension
xvii, 233 p. 23 cm. Unknown
Summary / review / table of contents

Chapter 1: Designs on an Industry
It's Not a Job, It's An Adventure
Starting Your Career as an Interior Designer
The Art of Commerce in the Realm of Design
Birth of the Cool
Early Career Tracks
The Home Economics Department
The Professional Organizations
Case Study: Billy Baldwin
Chapter 2: The State Of Interior Design
Staking Your Claim in a Boom Industry
State of the Industry
The Designer as Modern Tastemaker
The Modern Designer's Challenge
Understanding the Modern Client
The Glamour Complex
Bad Buzz
Media's Influence on Design Page
Chapter 3: Cutting Your Teeth in the Real World
Do You Have The Chops?
Cutting Your Teeth in the Real World
Cutting Your Teeth at a Small Firm
Cutting Your Teeth at a Large Firm
Cutting Your Teeth in a Retail Environment
Game Planning For Success
Starting Your Career as an Interior Designer Series
Applegate-Tran Interiors
Chapter 4: Understanding Design Segments
The Art of Interior Design
Residential Design
Non-Residential or Commercial Design
Starting Your Career as an Interior Designer Series
Auer Design Associates, Chicago, IL
Product Design
Designing In a Retail Environment
Architectural Design
Ask Hale-Williams
Chapter 5: Plunging Off the Designer High Dive
On Starting Your Own Business
Building Your Own Yellow Brick Road
The Hale-Williams Entrepreneurial Test
Final Thoughts on Taking the Plunge
Chapter 6: Defining Your Dream
Understanding Models, Pricing and Fees
If You Build It
How Is Your Business Structured?
Case Study: Tom's Business Model Education
Pricing Methods
Understanding Pricing Options
Case Study: Schadenfreude Rears Its Ugly Head
The Hale-Williams Pricing Formula
Billing Methods
An Industry Divided
Case Study: Don't Panic and Lower Rates
The Pricing 'Triple Crown'
Chapter 7: Marketing Your Business
Networking, P.R. and Advertising
Marketing: The Big Picture
The Elevator Speech
24/7 Marketing
Sizing up Your Target Market
Marketing: The Holy Trinity
Networking
Public Relations
Advertising
Starting Your Career as an Interior Designer Series
The Importance of a Web Site
Tanya Shively, Sesshu Design Associates, Ltd.
Branding Your Business
Case Study: Positioning an East Coast Luxury Brand
Chapter 8: How to Attract Clients
Selling Yourself in the Design World
Awaken Your Inner Salesperson
Designing Your Sales Philosophy
Fishing For New Clients
The First Client Interview
How to Qualify a Client
The Client Presentation
Eleven Commandments of Client Presentation
Ask Hale-Williams
Always Be Closing
Case Study: Grading On a Bell Curve
Chapter 9: Setting Up Your Design Studio
Getting It Right the First Time
Born To Run
Office Space
Equipping Your Studio
Setting up Your Books
Human Resources
Chapter 10: Building Your Village
Procurement, Delivery and Installations
Get Your Village Onboard
Populating Your Design Universe
Strategic Partnerships
Building Your Village Use the Golden Rule
Expanding Your Network
Purchasing
Case Study: Thinking Outside the Box
Receiving, Invoicing and Billing
Delivery and Installation
Chapter 11: Client Management
Game Planning Your Design Business
Client Management
Nine Rules of Client Engagement
Kiss the Bums Goodbye
Plotting a Game Plan for Your Business
Case Study: A Weekend in the Country
Managing Your Money
Starting Your Career as an
Interior Designer Series
Mark Cutler Design, Inc.
Preparing the Unprepared
After Word

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