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Content marketing works: 8 steps to transform your business

Kuenn, Arnie Kuenn, Brad Flash Advmedia (Arizona, 2015) (eng) English 9780990975502 Unknown Unknown INTERNET MARKETING; Unknown The best time to start content marketing was five years ago, the second best time is now. It’s now the time to get ahead of the competition and make content marketing truly work for your business. Content Marketing Works: 8 Steps to Transform Your Business is a brand new book from Arnie and Brad Kuenn that will teach marketers and organizations a process to grow their business through the convergence of search, social, and content marketing. Content Marketing Works is a robust look at the process of creating, implementing and measuring a successful content marketing program. It covers the 8 Step Process of content marketing, created by the experts at content marketing agency, Vertical Measures, and how it can be used at any organization large or small to grow traffic, leads, and business.

Physical dimension
xxxix, 290 p. 23 cm. ill.

Summary / review / table of contents

The 8 Steps cover:

Strategy Development
Ideation
Content Creation
Optimization
Promotion
Distribution
Lead Nurture
Measurement


Copies
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02882/16 658.872 Kue C Library - 7th Floor Available