Posner, HarrietUnknown
Laurence King Publishing Ltd (London, 2011) (eng) English9781856697231UnknownUnknownFASHION MERCHANDISING; Unknown'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry."
Physical dimension
224 P.26 cm.ill.
Summary / review / table of contents
1. Structure of the fashion market --
2. The marketing toolkit --
3. Research and planning --
4. Understanding the customer --
5. Introduction to branding --
6. Fashion promotion --
7. Careers in fashion marketing.