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Destination brands: managing place reputation

Unknown Pride, Roger Butterworth-Heinemann (Oxford, 2011) (eng) English 9780080969305 Unknown 3rd ed. TOURISM-MARKETING; New ed. of: Destination branding : creating the unique destination proposition. 2011.; This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Physical dimension
xxi, 370 p. 24 cm. ill.
Summary / review / table of contents

Tourism places, brands, and reputation management / Nigel Morgan, Annette Pritchard, and Roger Pride --
Competitive identity / Simon Anholt --
A place marketing and place branding perspective revisited / Philip Kotler and David Gertner --
Nation branding : yesterday, today, and tomorrow / Wally Olins and Jeremy Hildreth --
The ethical challenge / Keith Dinnie --
The leadership challenge / Malcolm Allan --
The partnership challenge / Alan Fyall --
The authenticity challenge / Søren Buhl Hornskov --
The aesthetics challenge / Satu Parjanen, Vesa Harmaakorpi, and Kaarina Kari --
The tone of voice challenge / Roger Pride --
The digital challenge / Jon Munro and Bethan Richards --
The measurement challenge / Jeremy Hildreth --
The future challenge / Ian Yeoman and Una McMahon-Beattie --
Branding and accreditation approach : Singapore / Can-Seng Ooi --
Branding a 'new' destination : Abu Dhabi / Sheena Westwood --
City brands and special interest tourism : Macau / Cindia Lam and Clara Lei --
Repositioning city brands and events : Milan / Manuela De Carlo and Francesca d'Angella --
Branding and the opportunities of movies : Australia / Bill Baker --
Branding, stakeholders, and integration : Namibia / Tom Buncle --
Branding, destination image, and positioning : San Antonio / Jonathon Day --
Country brands and identity : Slovenia / Maja Konecnik Ruzzier --
Destination branding and the urban lexicon : London, New York, and Barcelona / Rosanna Vitiello and Marcus Willcocks --
Branding a post-conflict destination : Northern Ireland / Michael Gould --
Repositioning destination brands at a time of crisis : Jerusalem / Yoram Mitki, Ram Herstein, and Eugene D. Jaffe --
Epilogue: Tourism and place reputation in an uncertain world / Annette Pritchard, Nigel Morgan, and Roger Pride.

Copies
Access no. Call number Location Status
00096/16 338.47910688 Mor D Library - 7th Floor Available