The Human brand: how we relate to people, products, and companies

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The Human brand: how we relate to people, products, and companies

Author Malone, Chris Additional authorFiske, Susan T. Publisher Jossey-Bass (San Francicso, CA, 2013) Language(eng) English ISBN9781118611319 SeriesUnknown EditionUnknown SubjectMARKETING-PSYCHOLOGICAL ASPECTS; NoteNotes: p. 169-186; AbstractUnknown

Physical dimension

Number of pagesxii, 196 p. Dimension24 cm. Other descriptionUnknown

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Access no.	Call number	Location	Status
Access no.01780/14	Call number658.8342 Mal H	LocationLibrary - 7th Floor	Status Available