A Creator's guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms
Phillips, Andrea
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McGraw-Hill (New York, 2012)
(eng) English
9780071791526
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Unknown
MARKETING-PSYCHOLOGICAL ASPECTS;
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Physical dimension
xii, 272 p.
20 cm.
Unknown
Summary / review / table of contents
No summary / review / table of content available
Copies
Access no. |
Call number |
Location |
Status |
00412/14 |
006.7 Phi C |
Library - 7th Floor |
Available |