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A Creator's guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms

Phillips, Andrea Unknown McGraw-Hill (New York, 2012) (eng) English 9780071791526 Unknown Unknown MARKETING-PSYCHOLOGICAL ASPECTS; Unknown Unknown

Physical dimension
xii, 272 p. 20 cm. Unknown

Summary / review / table of contents

No summary / review / table of content available


Copies
Access no. Call number Location Status
00412/14 006.7 Phi C Library - 7th Floor Available