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Consumer behavior: Building marketing strategy
Author
Hawkins, Del I
Additional author
Unknown
Publisher
McGraw-Hill/Irwin (New York, 2010)
Language
(eng) English
ISBN
9780070171008
Series
Unknown
Edition
11th ed.
Subject
MARKETING RESEARCH;
Note
Appendix: p. 727-743; CD-ROM;
Abstract
Unknown
Physical dimension
Number of pages
xxii, 778 p.
Dimension
24 cm.
Other description
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
Access no.
Call number
Location
Status
Access no.
04767/09
Call number
658.8342 Haw C
Location
Library - 7th Floor
Status
Available