What sticks: why most advertising fails and how to guarantee yours succeeds
Briggs, Rex
Stuart, Greg
Kaplan Publishing (Chicago, Illinois, 2006)
(eng) English
1419584332
Unknown
Unknown
MARKETING;
Appendix: p. 239 -257;
Unknown
Physical dimension
xxi, 275 p.
24 cm.
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
| Access no. |
Call number |
Location |
Status |
| 01121/07 |
658.84 Bri W |
Library - 7th Floor |
Available |