Consumer behavior and marketing strategy

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Consumer behavior and marketing strategy

Author Peter, J. Paul Additional authorOlson, Jerry C. Publisher McGraw-Hill/Irwin (Boston, Massachusetts, 2005) Language(eng) English ISBN0071111778 SeriesMcGraw-Hill/Irwin series in marketing Edition7th ed SubjectMARKETING; NoteGlossary: p. 545-556; AbstractUnknown

Physical dimension

Number of pagesxxv, 570 p. Dimension25 cm. Other descriptionill.

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Access no.05251/06	Call numberRes 658.8342 Pet C	LocationLibrary - 8th Floor	Status Available