Consumer-centric category management: how to increase profits by managing categories based on consumer needs
ACNielsen
Heller, Al
John Wiley & Sons, Inc (Hoboken, 2006)
(eng) English
0471703591
Unknown
Unknown
CONSUMERS-PREFERENCES;
Unknown
Unknown
Physical dimension
xi, 356 p.
24 cm.
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
| Access no. |
Call number |
Location |
Status |
| 04217/06 |
658.87 ACN C |
Library - 7th Floor |
Available |