Author Miller, Thomas W. Additional authorUnknown Publisher Pearson Education, Inc (Upper Saddle River, N.J., 2005) Language(eng) English ISBN0131229117 SeriesUnknown EditionUnknown SubjectDATABASE SEARCHING; NoteUnknown AbstractThis conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? An excellent primer for upper-level courses in Business, Computer Science and Statistics.

Number of pagesxiii, 178 p. Dimension23 cm. Other descriptionill.