Integrated marketing communications: the holistic approach
Yeshin, Tony
Unknown
Elsevier Butterworth-Heinemann (Oxford, 2004)
(eng) English
0750619236
Unknown
Unknown
MARKETING;
Glossary: p. 337-344;
Unknown
Physical dimension
xi, 354 p.
25 cm.
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
| Access no. |
Call number |
Location |
Status |
| 00583/05 |
659.1 Yes I |
Library - 7th Floor |
Available |