Williams, Theo StephenUnknown
Allworth Press (New York, 2010) (eng) English9781581157697Unknown2nd ed.INTERIOR DECORATION--MARKETING; UnknownThis second edition is updated throughout and includes additional material on time management and numerous interviews with leading designers. Empowered by the step-by-step guidance in this book, interior designers will be able to establish prices and budgets that make their clients happy and their businesses profitable. Written by a designer and veteran expert on pricing, estimating, and budgeting systems, the book provides practical guidelines on how to value the cost of designing commercial or residential interiors, from the designer's creative input to the pricing of decorating products and procedures.The book shows how to determine a profitable and fair hourly rate, balance the client's budget with his or her wishes and needs, negotiate prices with suppliers and contractors, write realistic estimates and clear proposals, manage budgets for projects of all sizes and types, and position the firm's brand in relation to its practices. Interviews with experienced interior designers, case studies, and sidebars highlight professional pitfalls and how to master them, from daily crisis management and self-organization to finding the perfect office manager.
Physical dimension
1 online resource (201 p.)UnknownUnknown
Summary / review / table of contents
Why me?
How to determine your hourly rate
Compare and contrast
The client's budget
More on value rating
Fatal errors
Pricing options
The details on estimates
Proposals
Troubleshooting estimates and proposals
Successfully establishing and managing budgets
Negotiating
Positioning your firm