Straubhaar, JosephSantillana, Melissa
Springer International Publishing (Cham, Switzerland , 2021) (eng) English9783030774707New directions in Latino American cultures1st ed.TELEVISION--SOCIAL ASPECTS; UnknownThis book is about television in Latin America. Its national and regional industries create most television programming there within genres developed over time in the region. However, part of the programming has always come from the U.S., Europe and elsewhere. With cable, satellite and now streaming TV, that inflow of foreign programming has increased substantially. While many in the audience still prefer national or regional programs for their cultural proximity, an increasing number among the upper-middle and middle classes, particularly the young, are turning to the new foreign services, like Netflix, Amazon and Disney for class distinction, cosmopolitanism or other motives. Among the television industries, global, regional and national actors are creating a variety of programs and channels (broadcast, pay-TV and streaming) to segment and appeal to different parts of the audience.
Physical dimension
1 online resource (xvii, 265 p.)UnknownUnknown
Summary / review / table of contents
Introduction
The growth of Latin American television
Why Latin American audiences stay loyal to national broadcast television
The persistence of the popularity of US television
Changing class formations and changing television viewing : the new middle class, television and pay television in eight Latin American countries 2004-2020
Streaming television, Netflix, and transverse transnationalism
Netflix, distinction, and cosmopolitanism among Latin American middle class and elite audiences
Conclusion