Author Chaffey, Dave Additional authorUnknown Publisher Pearson Education (Harlow, UK, 2018) Language(eng) English ISBN9781292193335 SeriesUnknown EditionUnknown SubjectELECTRONIC COMMERCE; NoteUnknown AbstractWritten in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.

Number of pages1 online resource (680 p.) DimensionUnknown Other descriptionUnknown