Author Lees-Maffei, Grace Additional authorUnknown Publisher Bloomsbury Visual Arts (London, 2020) Language(eng) English ISBN9781474293808 SeriesUnknown Edition1st ed. SubjectGRAPHIC ARTS--SOCIAL ASPECTS; NoteUnknown AbstractReading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalization, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Number of pages1 online resource (xii, 224 p.) DimensionUnknown Other descriptionill.