Ambrose, GavinHarris, Paul
Bloomsbury Visual Arts (London, 2019) (eng) English9781474270304Fundamentals2nd ed.GRAPHIC ARTS; UnknownThe Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future.
The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.
Physical dimension
1 online resource (192 p.)Unknownill.
Summary / review / table of contents
Front matter
1. Graphic design as a discipline 8–21
2. Influences and creative elements 22–69
3. The graphic design process 70–105
4. Delivering the message 106–135
5. Procuring work 136–145
6. The production process 146–174
Back matter