Grose, VirginiaUnknown
AVA Publishing SA (Lausanne, 2018) (eng) English9781474218337Basics fashion management1st ed.RETAIL TRADE; UnknownHighlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
Physical dimension
1 online resource (184 p.)Unknownill.
Summary / review / table of contents
Front matter
Introduction 6–9
1. Context and Concept 10–39
2. Product Development 40–65
3. Retail Strategy 66–101
4. The Supply Chain 102–137
5. Branding 138–163
Conclusion 164–165
Back matter